Created in November 2015 after a lengthy two and a half years of input and discussion from the community, The London Music Industry Development Task Force (LMIDTF) which was announced on June 5th, 2014, created the London Music Strategy, which then led to the creation of the #LDN Music Office that we now know and love today.
To sum this up for you, LMIDTF is a Task Force consisting of 22 individuals who represent every angle of music in London. It’s members represent a range of sub-sectors, and all genres of music, within the industry including:
• Independent Artists
• Events and Venues
• Artist and Business Management, Representation and Marketing
• Music Creation
• Associations, Organizations, and Partners; and,
• Music Awards Programs
Beginning in June 2014, five collaborative meetings of the LMIDTF were held in collaboration with each of its members to develop this community-wide comprehensive London Music Strategy. “London, Ontario will be a prosperous city which is recognized as supportive of our music community and focused on fostering new music related business opportunities.”
With the London Music Office‘s involvement in the cities community, it’s becoming clearer that a change is upon us! The effectiveness has quickly blossomed, transforming us into a true community here in the Forest City with the support of such task forces, strategies, funding and government programs. We’re thrilled to see our community become recognized as a crucial asset to our economic growth and open our eyes to the endless musical opportunities that reside here.
If you don’t want to take our word for it, The London Music Office shared a video with us from a few months back when they teamed with Tourism London to present a showcase that focused on emerging musicians in London, Ontario during Toronto’s Canadian Music Week 2016. #LondonIsOn at CMW 2016 features Taylor Holden, Wolf Saga, Julia Haggarty, Texas King, Mountain of Wolves & Hiroshima Hearts all of which agree when they say things are moving.
On a final note, I’d like to leave this with you. A quote from Paul Hubert during the development process of the London Music Office and Strategy.
London has developed an “identity issue,” Hubert said, saying whether it is economic development or culture or education or nearly any other sector, there is a constant feeling of things being better somewhere else — which he added, isn’t the case at all. “We fail to recognize the assets that are sitting in our own community. We’ve got to stop belittling ourselves as a city. London residents need to know what they’ve got in their backyard,” Hubert said. “We’ve got it all here; we just really need to leverage that. It drives me crazy when we put ourselves down and there really is no need to do that.”
Paul Hubert – Ward 8 Councillor
Thank you for your support on Start Your JRNY!